GEO BASICS8 min read
What is GEO?
Google is no longer the only place customers search. GEO is how businesses get recommended inside AI tools like ChatGPT, Claude, and Gemini — and why it is becoming as important as traditional SEO.
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Blog
Our thoughts on GEO and AI search.
Practical explainers and strategy notes for business owners navigating AI visibility.
AI SEARCH10 min read
How Does ChatGPT Choose Which Businesses to Recommend?
There is no single ranking formula. Independent research points to three layers working together: eligibility, authority, and extractability. Here is what that means for your business.
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GEO BASICS9 min read
GEO vs SEO: What's the Difference, and Why Businesses Need Both
SEO helps your business get found. GEO helps it get cited in AI answers. These are two different channels with two different mechanics — and most businesses are only optimizing for one.
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AEO BENCHMARKSComing soon
The 2026 AI visibility benchmarks by industry
We audited 200 businesses across 12 industries. This is what average AI visibility looks like right now, and what separates the top 10% from everyone else.
Coming soon
PLAYBOOKComing soon
The GEO content playbook: what AI actually reads
Most content is written for Google. AI tools use different signals to decide what to cite. This playbook covers what to write, how to structure it, and why.
Coming soon